Helping to understand dog food and some of the ingredients we use in our hypoallergenic recipes.

Updated: Sep 9, 2020

Why are vegetable ingredients important in pet food?

Vitamins and Minerals

What is in dog food and why are vegetables important? What ingredients make a tasty nutritional dog food?
Fresh fruit and vegetables are important

A long and healthy lifestyle is what pet owners try to accomplish for their pets. A well-balanced and high quality nutritious diet with health benefits is a key factor in achieving this.

Vegetable ingredients are a fantastic source of fibre, minerals and vitamins. Vitamins keep a pet’s skin and coat healthy, strengthen bones and teeth, and give them the overall energy to function. They also help to aid the body’s ability to resist disease.

Research shows that vitamin A, is a fat-soluble vitamin that mainly occurs in the liver. Dogs are able to produce vitamin A from carotenoids (pigments in plants, algae, and photosynthetic bacteria. These pigments produce the bright yellow, red, and orange colors in plants, vegetables, and fruits).

Vitamin B is very important for dogs to convert carbohydrates into energy. However, the way in which it needs to be added to the pet food varies.

The benefits of sweet potato.

Sweet potato in dog food. It has a low glycemic index and is one of the best sources of vitamin A.

Sweet Potato’s are included within all of our recipes. Although this is a key ingredient within the range, what are the benefits of Sweet Potato and why is it added?

It’s Superfood! Packed with a wide range of vitamins and minerals and naturally gluten free.

Great for digestion as sweet potatoes are high in fibre which helps to promote a healthy digestive system and good stool formation. They are also soothing on the stomach so are great for more sensitive animals.

They have a low glycemic index which means that they release glucose more slowly into the blood stream unlike other starchy foods which release this more quickly once consumed. This means blood sugar levels remain more constant and provide a steady release of energy throughout the day to your dog.

They are one of the best sources of Vitamin A which is an antioxidant powerhouse and is thought to have anti-aging properties along with helping to maintain good eye sight and aid skin and coat condition.

Thought to have anti-inflammatory and immune boosting properties as they are rich in beta-carotene, an antioxidant, along with other vitamins and minerals such as Vitamin C, Vitamin B complex, Iron, Phosphorus and Magnesium.

As sweet potatoes contain a lot of magnesium, it’s thought that this can help with stress and promote calmness, relaxation and good mood.

What’s the purpose of pea protein in recipes?

Pea protein in dog food is highly a digestible source of vegetable protein. It's great when used in combination with animal based proteins as they compliment each other.

Pea protein is a concentrated source of protein which is very valuable in pet food as it is a highly digestible source of vegetable protein. It’s great when used in combination with animal based proteins as they can complement each other to meet an animal’s nutritional requirements.

You might wonder why some recipes within a range of products contain pea protein when others don’t, this is because different meat sources contribute different levels of protein to a recipe. So for example, if a lamb based recipe doesn’t meet the overall desired level of protein just from the meat ingredients, then we can include some pea protein to help increase the protein level of the recipe to ensure that the animal is getting enough protein in their diet.

We always look to include meat proteins as the main source of protein within a recipe as these are complete proteins which means that they contain all the essential amino acids required by an animal, however pea protein is a nutritious complementary protein source which is still easily digested and beneficial to the animal.

Why is there carrot in recipes?

Carrot is known for being a good source of Vitamin A in the form of beta carotene which helps support eye health and vision within pets.

Did you know carrots has a lot of benefits!

Carrot is known for being a good source of Vitamin A in the form of beta carotene which helps support eye health and vision within pets.

Carrots are also a good source of antioxidants, which can help support immune health and help to support oral health

Carrots can support oral health with antibacterial properties

Carrots can also help support cognitive function

What is Beet Pulp and what are the benefits?

Beet pulp is a great source of soluble and insoluble fibre in dog food

Beet pulp has been criticised by some and referred to as a “cheap filler” with “very little to no nutritional benefit”, however this is not true!

Beet Pulp is a by product of the Sugar Beet industry, we extract the fibrous component of the sugar beet, eliminating the sugar and harvesting the fibre. Fibre is beneficial to pets.

Sugar Beet is a plant grown in temperate climates and is mainly grown for the sugar industry. Beet Pulp is also used in the equine industry in order to make up the fibrous component of horse feed. The equine industry has a much greater reliance on beet pulp, as horses require more fibre in their diet, for dogs and cats on average beet pulp is only included between 1 and 6%.

Main Benefits:

Great source of soluble and insoluble fibre. Helps to promote gastrointestinal movement. Encourages the production of small firm stools. Supports "good" bacteria in the intestinal tract.

Why is Fibre Important?

Fibre is an important component of a healthy balanced diet, it helps the digestive system to process food and steadily absorb nutrients. It supports the functioning of normal healthy micro organisms living in the gut and acts similarly to a prebiotic food source for maintenance and proliferation of the ‘good bugs’

Types of Fibre:

Insoluble fibre

Helps the bowel to pass food by giving stools structure. This type of fibre helps prevent constipation and hairball (gut stasis). Includes cellulose, grains (wheat & rice) and tomatoes.

Soluble fibre

Acts as a food source for bacteria that aid digestion however too much can cause loose and watery stools. Includes oats, apples.

A balance of both soluble and insoluble fibre is essential for cats and dogs

What are the benefits of your additional ingredients?


Asparagus contains aspartic acid and a high amount of potassium making it act as a natural diuretic which means that it promotes urination. Asparagus is thought to help promote urinary tract health and prevent infections. Asparagus is also a good source of fibre which aids with digestion by helping food to move through the gut and is also high in B Vitamins which have a range of benefits but are especially important for aiding metabolism.